POP ART
Pop art originated in the mid 1950’s and reached its peak in the 1960’s. The clever use of graphic design within this art era captured the attention of a mass audience and therefore encouraged there to be a rapid increase in commodities/sales in the food industry. This implied that the nutritional value of food was less important compared to the way that food was advertised. The popularity of this art culture caused there to be exponential growth in companies of whom where rapidly declining therefore increasing the amount of capital which was entering the economy. An example of this would be how Campbell’s soup rapidly increased sales after Andy Warhol created a graphic image of the soup. The fact that his signature was then placed onto the packaging further increased the popularity of the soup. Therefore showing me the power of pop art over society during the 1950’s-60.
Artists are particularly interested in how art work effects the amount of money made, I believe that during the pop art era, It was significantly proved that due to how popular a particular art form is will also impact the amount of money produced.
Furthermore, I also learned about the taste continuum/pyramid. This pyramid was and still is a way to successfully segregate people into different social classes. Depending on the type of art work you liked lead you to be placed into a category (upper, middle or lower class) and therefore individuals could make a judgement on the type of person you are. This shows me that during the pop art era there was a strong sense of hierarchy and authority within society and that the artwork you chose to like reflected your lifestyle. For example , if someone liked Picasso then people would automatically associate them as an aristocratic member of society and therefore have a wealthy taste in art work.
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