ELEVATOR PITCH:
As part of our MYOB project each group had to complete an elevator pitch. This term was something I had never heard before however, after Richard explained what occurred within the elevator pitch I understood its importance. In order to pitch your business effectively and efficiently to an employer you need to be sharp, accurate and precise in the description of your business. Being clear, unambiguous and direct is incredibly important to ensure that the businesses motives and goals are correctly understood.
The elevator pitch would last approximately 17.8 seconds; this was the amount of time it took to go from the ground floor to the third floor in the CSAD building. At first I didn’t think that their would be enough time to successfully describe our business however, after practising the pitch I realised that it was more than enough time to provide a direct and crisp description of our company. As a team we collectively decided that only one person should do the speaking within the elevator pitch; reducing the possibility of multiple mistakes made. I volunteered to speak as I have completed pitches in previous projects as part of my interior design assessments. In the days leading up to the elevator pitch we discussed how we would best describe our business, ensuring that we included who are target market is, our values and of course the product we will be designing, producing and marketing.
Our finalised pitch can be seen below:
“WHO THE HELL ARE WE!”- Said by Harleigh
“Consilio, a company that creates bespoke laptop sleeves – ‘IT’S A COVER UP’ We pride ourselves by giving you the freedom to be YOU, with our quirky, extrovert designs.” – Said by Me
“MADE FOR YOU THE STUDENT” – Said by Me
Aiden hands Richard our Mock Up business card.
Harleigh hands Richard our badge and says “Wear it with pride” ( as the doors of the elevator opened”
BUISNESS CARD:
FEEDBACK:
The elevator pitch went really well and we managed to complete it within 16 seconds and also had enough time to give Richard our business card which had details of our contact details and social media pages. The feedback we got from this pitch was incredibly good and Richard said that our use of splitting up the pitch was very successful. We decided that another person within our group should start the pitch by asking the question “who the hell are we?” thus ,causing an unexpected turn in the pitch rather than the whole pitch being dictated by myself. This provided the pitch with additional elevation making it more interesting and rememberable.
Presentation:
On Tuesday 21st we had a presentation on how to make a successful business canvas model. I had never heard of this model before and was intrigued as to what it depicted. Presentations like these are essential as they can provide me with skills which I could potentially require for future projects or if I create my own business in my future career.
The Business Canvas Model is a model that helps people understand the different areas within you business. These can include key partners (The people or companies that your company is working with or alongside) or Key activities which makes your company professional e.g. Quality control of products and manufacture. I learned that these models are useful to differentiate the different processes which take place within the business and enables you to allocate specific traits of that activity; thus making it easier to produce a business plan.
Charlotte's blog 