PROJECT DEVELOPMENT:
On Thursday we presented our final idea to the other groups within the MYOB project, this enabled us to obtain feedback about our designs and if there was anything we could do to enhance our companies advertisement or final product design. The feedback we were given was incredibly beneficial, one main point which we were given was that at first glance our logo looked like a company of whom produced makeup products. This was due to the fact that we had used a brush effect on logo. We then discussed how we could change the logo to make it more appropriate to our bespoke laptop sleeve business. Aiden our graphic designer came up with a contemporary piece of abstract art; incorporating the brush strokes to make our logo stand out but not look like a makeup brand.
BEFORE FEEDBACK:
AFTER FEEDBACK:
Another piece of feedback that we obtained was to consider producing an attachment for your laptop charger. This was something we had been considering since the start but we prevented by not having a large enough budget. We considered using the scrap felt which we had obtained for free from the textiles studio but were unsure if this would provide the casing with enough protection. Over the weekend and during next week we will be experimenting with materials to see if they will be suitable enough for our laptop sleeves. During last terms field project (Interior Styling) there was an abundance of different materials which were left over from the donations they received. We used this opportunity to ask if we could use some of the left over material and we were given permission to use them. This enabled us to create a mock up of our laptop sleeve design using left over felt, thus allowing us to gain a better understanding of how we should attach the materials together to create the perfect laptop case. Although the felt was not thick enough it provided us with a rough idea of the layout we want to produce for our final design. In order to ensure that we start the making process as soon as possible I ordered samples of potential pleather fabric which we will be using for the laptop sleeves. I ordered them off of amazon prime which meant that they would come asap to give us enough time to discuss whether the material is suitable for the production of our product.
Alongside creating mock ups of our products we also discussed how we wanted to display our products on the sales event. As an interior design student I decided to use my skills on SketchUp to design a potential object display set up. As we only have a budget of £100 we needed to make sure that the display space was produced at a very little cost; I decided to have a look around charity shops and car boot sales for cheap stands which could potentially be used. I have still not found anything which will be suitable but I intend to continue looking for suitable stands which will be appropriate for the display of our laptop sleeves.
MOCK UP LAPTOP SLEEVES:
Charlotte's blog 